Straight answers about what we do, what it costs and what we will not promise. If something is not covered here, email contact@innov8x.io and we will answer it directly.
The service
What is answer engine optimisation?
Answer engine optimisation is the practice of making a business findable and quotable inside AI-generated answers, rather than only in a list of search results. It covers whether AI crawlers can read your pages at all, whether your content is structured so a passage can be extracted, and whether your business appears on the third-party pages those systems tend to quote.
How is this different from SEO?
They are closely related, not separate. Google's AI Overviews and Gemini draw on Google's own search index and ranking systems, so solid SEO is the foundation. ChatGPT, Claude and Perplexity also run their own crawlers, which read pages differently. Most notably, they do not run JavaScript. Answer engine optimisation covers both: being rankable, and being readable and quotable by the assistants that do not rely on Google.
Which AI assistants do you test?
Claude, ChatGPT, Gemini, Perplexity and Google AI Overviews as standard, using a fixed set of twenty prompts covering category, comparison, problem and brand questions. If another assistant matters in your market, we add it. On a retainer, the same prompts are re-run each month so the numbers are comparable.
Do you work with small businesses?
Yes. A single-location clinic, restaurant or agency can see a clearer result than a large company, because the competition for citation in a narrow local category is thinner.
Where are you based?
We are based in Dubai, but we work with businesses all over the world. Most of the work is done on the site itself, so location rarely matters.
Pricing and timing
How much does the audit cost?
AED 2,500. It is a single fixed fee with no tiers, credited in full against any engagement signed within 30 days of the readout call. The first 20-minute call is free.
How long does the audit take?
About a week from receiving your website address. The readout call is booked once the report is written.
What access do you need?
Only your website address. If you can share Google Search Console access, the report also includes your real search impressions and clicks, but it is optional.
What does it cost to run a website you build?
Usually just the domain, around AED 185 a year. The sites are static files on a free global host, so there is no builder subscription and no monthly hosting fee.
How do I start?
Book a free 20-minute call on WhatsApp, or email contact@innov8x.io with your website address. We will tell you whether an audit is worth running before invoicing anything.
Results and what happens next
What does the report contain?
An overall score out of ten across eight weighted dimensions, every finding ranked most-critical-first with its evidence and a specific fix, a benchmark against two competitors, and a prioritised plan. The sample report on the audit page is the exact format.
Do you implement the fixes, or just report them?
The audit covers the diagnosis, written clearly enough that any competent developer can act on it without us. Implementation is quoted separately at the readout, because the work varies a great deal between sites.
Do I need a new website?
Not always. If a site is well built and simply misconfigured, repairs are cheaper and we will say so. The audit is what distinguishes the two cases, which is the honest reason to run it before committing to a rebuild.
Can you guarantee my business will appear in AI answers?
No, and neither can anyone else. The systems are opaque and they change. What we can do is measure where you stand, fix the mechanics within your control, and re-measure so you can see whether it moved.
Still have a question?
Book a free 20-minute call or email us. You will get a direct answer, not a brochure.